TRES DEDOS - SINGLE COVER
Tres Dedos is an independent duo of urban pop from Guayaquil, Ecuador. The band was born with the fusion of the musical influences of the members of the duo: John Taleb and Juan S. Piana.
After the big success in Ecuador of their second single “Por tu Culpa,” the band became very recognized winning several national prices and becoming known internationally. In 2019, their new single “Tranqui,” produced by Juan Sebastian and composed by John, required a new image of the band. A cover that will show them connected with their country and with a distinctive perspective of music.
Por Tu Culpa - Single
Cover Design by: Xaviera Coral and Juan Sebastian Piana
After hearing “Tranqui” and talking with the band, I noticed the song was about the joy of being single. The word “Tranqui” is an abbreviation of “Tranquilo” which in Spanish means chilled or calmed. The song refers to that part of life when you are single and you enjoy it. But somehow, the lyrics were rhetorical for me. I noticed that playing with irony could be a great solution for the cover. Portraying a moment in which the band is having a great time, but at the same time is living a difficult situation.
They were many typical things of Ecuador included in the lyrics, mostly jargon. The band was planning to release the single at the middle of January, the moment when “summer” begins for Ecuadorians that live in the coast of the country. Some beach vibes were also determinant to design the cover, not only because of the beginning of summer, but also to follow the thread of the tropical sounds of the song.
One typical element of the summer in Ecuador is the pedal boat, whose design is very distinctive and peculiar in Salinas (beautiful city surrounded of beaches). To connect the Ecuadorian fans with the band and to follow the thread of irony, we thought of taking a picture in the middle of the sea with the band dressed “formally” standing in the pedal boat. In this situation they will reflect joy, but at the same time unconformity for being in a weird situation. “Tranqui estoy bien” is the chorus of the song, which means “chill out, Im fine.” Just what the cover rhetorically shows.
Creative Direction: Juan S. Piana and Santiago Accini
Photography: Xaviera Coral