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Editorial: Artistic Book

Beautiful Excuse

The Hermoso Pretexto or Beautiful Excuse photography book was born after studying the poetic relationship between flowers and humans. A photo shoot of the beautiful excuse flowers find to appear in the saddest moments of our life, was carried out in the Municipal Cemetery of Saint Joseph (Pamplona, Spain).

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We always find reasons to give flowers: the birth of a boy or a girl, friendships, our first love, marriage, anniversary, and even death. Flowers, both in sorrows and in joys, always find a beautiful excuse to be present.

Flowers are always a well-received gift and they are never considered inappropriate. For their own life, they not only appear when we want them around us, but also when they decide it.

Life has taught us to associate the presence of flowers with joys: a girl running in a field of sunflowers, a bouquet of roses on Valentine's Day or a church decorated with white roses in a marriage.

But flowers are also present in sad places... only there, in certain way, flowers go against their own nature. Where death is present, flowers bring peace in contrast to sadness and melancholy. Only in cemeteries we miss many loved ones, but never flowers.

Only in this context, we discover how flowers bring beauty and tranquility to the place where we make the visit that is more complicated for us: that of a loved one who is no longer with us.